Amazon In-House Brands You Should Know

Amazon is a huge brand and it’s always expandig, naturally, into new markets. Creating or buying sub-brands which include top selling products categories, which Amazon is familiar with very well.

Amazon Basics – Home goods, office supplies, and tech accessories.

Pinzon – Extiles, kitchen utensils, and other household goods.

Solimo – kitchen and home goods primarily.

Amazon Elements – domestic products including baby wipes and (formerly) diapers.

Wag – Prime-exclusive brand of dog food.

Mama Bear – baby wipes, baby food, diaper pail refills and baby laundry detergent.

Wickedly Prime – a line of snack foods under the name Wickedly Prime only available to Amazon Prime members in the United States.

365 – grocery items and household essentials, many of which are organic or produced without genetic engineering.

AmazonFresh – grocery delivery service that allows users to order groceries and household goods for delivery.

Happy Belly – Packaged nuts and granola mixes.

Mae – Apparel brand that sells women’s lingerie, sleepwear, bras and underwear.

Goodthreads – Menswear apparel line available to Amazon Prime members.

206 Collective – Shoe line for men and women.

Amazon Essentials – Clothing line of basic wear for men, women, baby, and kids, with additional options for family, big and tall, and athletic activity.

Core 10 – A women’s athleisure line.